Independent or emerging brand
Roughly $1M–$10M in annual depletions. You're past proof-of-concept but not yet at the scale where a six-figure enterprise suite makes sense.
Depletion intelligence for independent beverage brands
Nine reports in.
One national view out.
Pulling depletions from every distributor into one consolidated national report shouldn't cost you a week of spreadsheets — or an enterprise budget. Depletion Desk harmonizes every distributor's report into one clean view, and adds billback tracking, promo forecasting, and commissions. One simple tool. One simple price.
Your distributor reports become numbers you can act on — this week, not next month.
Nine reports shouldn't take all week.
Are you frustrated stitching depletion reports from nine different distributors into one consolidated national report — by hand, every month? And every tool that promises to fix it is an expensive solution priced for a company ten times your size? That's exactly the gap Depletion Desk closes.
The old way
- —Stitch a different report from every distributor into one
- —Spreadsheet-wrangle nine distributor formats by hand
- —Track billbacks in a shared Google Sheet
- —Calculate commissions in Excel, reconcile them manually
Depletion Desk
- +One consolidated national view across every distributor
- +Send reports as-is; we parse and harmonize on ingest
- +Structured billback ledger with lifecycle and audit trail
- +Commission engine tied to depletion performance — payer-agnostic
Built for brands that fall through the cracks.
The expensive solutions are built for national suppliers with dedicated data teams and budgets to match. Depletion Desk is built for the independent brand that needs the same clarity — without the enterprise price tag.
3–8 distributor relationships
Enough distributors that manual reconciliation is genuinely painful, not enough to justify hiring a data analyst to do it for you.
No dedicated data team
Your brand manager wrangles the spreadsheets. Your founder approves billbacks in Gmail. Consolidating nine distributor reports falls on whoever has a spare afternoon — usually nobody.
Four pillars. One tool. One price.
The four functions that every $1M–$10M brand runs in four separate spreadsheets — unified.
Depletion harmonization
Ingest messy multi-distributor reports as-is — QuickBooks exports, Encompass print-to-CSV, ad-hoc Excel — and normalize them into one consolidated view. No distributor change required. Format is learned once, then deterministic forever.
Billback channels
Track and reconcile brand-funded promo money — placement incentives, sampling events, and scan/ad funds — with a structured ledger, lifecycle states (draft → approved → reconciled → paid), and a full audit trail.
Forecasting + remote approval
Budget future promo spend before you commit. A field rep proposes a placement campaign — your brand manager approves or rejects remotely. Approved forecasts convert automatically into pre-approved billbacks.
Payer-agnostic commissions
One commission engine, configurable by payer. Brands pay their own field reps and brokers on depletion performance — tied directly to the billback ledger. No separate spreadsheet. No manual reconciliation.
See it in action.
Real software, built for the job. Here's what you'll see on day one.
app.depletiondesk.com/dashboard
Every distributor's depletions — harmonized into one national view.
/billbacks
Track every billback to reconciliation — placement, sampling, and promo.
/commissions
Commissions tied to depletion performance — no separate spreadsheet.
Simple pricing, built for your size.
No setup fee. No per-seat charge. No percentage of trade spend. One flat price that covers depletion, billbacks, and commissions — everything.
Limited offer
$249/mo
lifetime lock · Growth-tier access
Founding-member lock — first ~25 brands
Complete the 90-day $0 pilot and sign the data-contributor agreement. You lock in $249/mo forever — 37% below the $399 list price — for as long as you stay active. No credit card during the pilot. No commitment before day 90.
- Full Growth-tier access during pilot
- Up to 15 distributor feeds
- $0 setup fee — always
Post-pilot list prices
Free
$0
forever
- 1 distributor feed
- Consolidated depletion view
- No billback lifecycle
- No commission engine
- Unlimited users
Starter
$149/mo
per month
$124/mo when billed annually
- Up to 6 distributor feeds
- Cross-distributor harmonization (iDIG parity)
- Basic billback tracking
- Unlimited users
- No setup fee
Most popular
Growth
$399/mo
per month
$332/mo when billed annually
- Up to 15 distributor feeds
- Full billback lifecycle (create → reconcile → pay → audit)
- Payer-agnostic commission engine
- Promo forecasting + remote approval
- Beverage Pulse Starter included
- Unlimited users · $0 setup fee
Scale
$699/mo
per month
$582/mo when billed annually
- Unlimited distributor feeds
- Everything in Growth
- Advanced scenario modeling + API
- Dedicated CSM + priority SLA
- Up to 3 brands · white-label reports
- 5-yr historical import · Beverage Pulse Growth
Distributor portal: $0 forever for brand-invited connections — distributors change nothing and pay nothing.
Dead simple by design.
Your distributors change nothing. You do nothing new. We do the parsing.
Step 1
Send distributor reports as-is
Upload (or email in) whatever your distributor already exports — QuickBooks, Encompass, plain Excel. No reformatting.
Step 2
We parse & harmonize
Depletion Desk detects the format, maps columns to canonical fields using a learned profile, and resolves product and account names across distributors.
Step 3
One consolidated view
Cross-distributor depletion by product, account, rep, and period. The same data seeds your billback ledger and commission calculations automatically.
Common questions.
- What report formats do you accept?
- QuickBooks exports, Encompass print-to-CSV, Microsoft Dynamics and Oracle reports, plain Excel, and CSV. Some PDF depletion reports are also supported. Send whatever your distributor already gives you — as-is, no reformatting.
- Do my distributors have to do anything?
- No. Distributors change nothing. You forward (or upload) the same reports they already send you. Depletion Desk learns your distributor's format once and handles the parsing from there.
- Is my data private? Who can see it?
- Your depletion data belongs to you and goes to you. The optional Beverage Pulse benchmark pool is strictly opt-in, fully anonymized, and never distributor-identified — your data cannot be traced back to your brand or your accounts.
- How long does it take to set up?
- Minutes. Upload a distributor report and Depletion Desk learns its format on the spot — no implementation project, no onboarding call. Every future report from that distributor is parsed automatically.
- What does it cost?
- Right now: free. The first ~25 brands that complete the 90-day founding pilot lock in $249/mo for life (Growth-tier access — depletion harmonization, full billback lifecycle, commission engine, forecasting). After the pilot closes, list prices are Free $0 / Starter $149/mo ($1,490/yr) / Growth $399/mo ($3,990/yr) / Scale $699/mo ($6,990/yr). Annual plans save 2 months — pay for 10, get 12. No setup fee, ever.
- What is the founding-member lock?
- The first ~25 brands to complete the 90-day $0 pilot and sign the data-contributor agreement lock in $249/mo for Growth-tier access — forever. That's a 37% lifetime discount off the $399 list price, and it never goes away as long as you stay active.
- When will it be available?
- Early access is open now. Join the waitlist and we'll reach out directly — no sales call, no commitment, no credit card during the pilot.
“The only affordable, no-implementation, all-in-one depletion + trade-spend + commission tool built for the independent beverage brand.”
Also from ThirstMetrics
Beverage Pulse — see how you stack up.
Depletion Desk powers a companion product: Beverage Pulse — anonymized, pooled depletion benchmarks that show how your velocity and distribution compare to your category. The data flowing through Depletion Desk (opt-in, anonymized, never distributor-identified) becomes intelligence you can actually use.
Coming soon
Get early access.
We're opening to a small cohort of founding brands. Early access is free during the pilot. Drop your email and we'll reach out directly.